“Many competitors of ours who do not share our history, nor our know-how, rely on machines or other industrial means to incide ceramic relief tiles at premium prices.
Well… we wonder whether anyone still incides by hand at all, an enigma still remains though: should an art piece incided by a machine be valued the same as a hand-drawn one?
I do not believe it!
This is why I have decided to create these icons of transparency. Those are symbols that seek to explain how every art piece of ours is produced, a roadmap for everyone to understand all phases of the “new Cloisonné”, and what lies behind this beautiful technique passed down from father to son for over 60 years.
A hand-drawn incision holds a different taste in comparison to a coldly executed, computer-drawn one. My incisions are more beautiful, richer. They possess a quality unattainable to CNC machines. The burin’s tip I built myself since childhood gently carves the chalk, falters, corrects its course, and deepens its track depending on the pressure applied. It never traces a perfect ninety degrees angle, nor does it trace a perfectly straight line, for they do not exist in nature..!”